Wednesday, January 21, 2009

Jobsless

This is why I don't worry about an Apple without Steve Jobs.

Tim Cook responding to an "analyst" about how Apple would be run without Jobs in charge [via mw]:
There is an extraordinary breadth and depth and tenure among the Apple executive team. And these executives lead over 35,000 employees that I would call all 'wicked smart'. And that's in all areas of the company, from engineering, to marketing, to operations, sales, and all the rest. And the values of compay are extremely well-entrenched. You know, we believe we're on the face of the Earth to make great products, and that's not changing. We're constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects to that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollinization of our groups which allows us to innovate in a way others can not. And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit where we're wrong, and the courage to change. And I think regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well. And I would just reiterate a point Peter made in his opening comment, that I strongly believe that Apple is doing the best work in its history.
There is no question that Jobs has contributed an enormous amount to Apple during his most recent 11 years there. However, there is also no question that he hasn't done it alone and that he hasn't built up an excellent team around him.

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